CLIENT – American Express
We were approached by Dentsu with this interesting brief to curate the perfect team to produce a TVC and Stills Campaign showcasing small business owners in their busy environment.
The theme was time lapse done in a creative way and motion blur for stills with both assets tying in beautifully. We put our thinking/art buying caps on and brought Oz Arshad to direct, Ben Halford as the DOP and John Garon to create the stills.
Safe to say it was a dream team. All three had a very challenging task and not a lot of time to complete the hefty number of shots needed to make this campaign a reality. With our art buying, casting, location sourcing and production support from brief to finish we are happy to say the campaign keeps being reused across the globe. Thank you for having us AMEX and Dentsu.
