It’s always exciting coming on board with AML Group and this time a little more so as we were creating a campaign for a brand new product for Vanguard.
Matt Kebbell leading the video side and Charlie Surbey at Boutique Artists leading the photography.
We wanted to express the value of the product by creating various scenarios showing how with great financial planning you could retire with more. Shot during the peak of the pandemic with the most wonderful team and remote access for clients to oversee the production, we are all very pleased with the results.
Other than the visual media we also turned to create radio ads for this product with Dan Wright as the copywriter and Pure Music on sound design.
It is all-rounder campaigns like this that really make us passionate about providing our production versatility to the project. As ever, looking forward to the next one.
Lifestrategy’s 10th year anniversary was another project successfully produced for Vanguard.
In early discussions we talked about difficulties producing this during the pandemic and have found a step-by-step solution for our team and the advisors’ safety.
With our wonderful Director travelling across the UK alone and with daily testing we have approached this project in not only a Covid19 safe way but essentially reducing our carbon footprint and cost to client. Win, win, win.