This production was as they say a “no-brainer”. Hugo Bone and the team at AML were working on a special project for Heart Research UK with an idea that was so close to many people. Raising awareness about heart disease in women was more important than we initally realised. The learning curve of the project was astounding and the collaboration and time gifted by some of the industry’s finest was humbling.
We were asked to help with art buying, production and project management on the agency side.
We are sharing the work below along with some helpful links to guide you in these situations and help recognise the symptoms.
~ 23 000 women die from coronary heart disease every year in the UK
~ Twice as many women in the UK die from coronary heart disease as breast cancer
~ 830 000 women are living with coronary heart disease in the UK
We would also like to celebrate and recognise the people who helped make this happen and hopefully saved some lives by putting them out into the world. Special thanks to Mark Strong and Jodie Whittaker for giving their voice and time to the cause and all the talented actors that contributed.
Agency: AML Group
Exec Creative Director: Hugo Bone
Client Services Director: Merope Beddard
Senior Account Director: Joanna Lippiatt
Agency Producer: INK Creative
Director: Ben Nakamura-Whitehouse (Stink Films)
Producer: Shea Coleman (Stink Films)
Executive Producer: Jeremy Smith (Stink Films)
Offline Edit: Julian Tranquille (The Quarry)
Colour Grading: Company 3
Sound design: Nick Angell – Voice Director and Audio Producer
Online edit, VFX, Sound: Creative Outpost
Agency: AML Group
Exec Creative Director: Hugo Bone
Client Services Director: Merope Beddard
Senior Account Director: Joanna Lippiatt
Art Buyer/Producer: INK Creative
Photographer: Ester Keate (Boutique Artists)
DOP: Bella Kennedy
Retouching/Edit: AML Group
